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INICIO Prensa  >  GIFTRENDS MADRID PRESENTS THE NEW FEATURES OF MORE THAN 1,600 COMPANIES

GIFTRENDS MADRID PRESENTS THE NEW FEATURES OF MORE THAN 1,600 COMPANIES

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. The exhibition will be made up of the products and services of a number of leading companies, complemented by the ideas that are likely to set the trend throughout the Autumn-Winter Season

Between 8th and 12th September 2010, - from Wednesday to Sunday - Giftrends Madrid, the grand trade showcase organised by IFEMA, will take place in the halls at FERIA DE MADRID. This edition will be packed with new features, thousands of ideas and the latest trends from the gift, jewellery and fashion jewellery sectors. Giftrends Madrid provides the framework for the simultaneous staging of INTERGIFT, BISUTEX and IBERJOYA, three fairs that, together, make up an exhibition area measuring some 81,600 square metres and feature the participation of 1,618 companies, including leading Spanish manufacturers, importers and more than 300 companies from 28 different countries. This event thus offers visitors a unique opportunity to gain an overview of the latest new features on the international market, based on the ideas that are likely to set the trend for next Autumn/Winter Season, together with the product lines that will appear in shop windows during the next Christmas campaign.

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INTERGIFT: The Latest in Gift Items and Exclusive Decoration Trends for the Home

Through the participation of the leading manufacturers, designers and international brands from the industry, INTERGIFT will become a grand fashion forum that features all of the latest lines that are destined to set the trend in home furnishings for next Autumn-Winter 2010-11. The fair will feature the participation of 801 companies and will once again confirm its international status as one of the key points of reference and most important events for the gift and exclusive decoration industry on the European calendar. The number of foreign companies at this edition will come to 143 firms from 28 different countries.

To this we must incorporate the added value of a spectacular exhibition of products and services, one that provides members of the industry with an extensive overview of new marketing techniques and window-dressing trends. It offers as well an infinite range of possibilities for planning their trading activities over the next few months, thus enabling them to successfully tackle their business objectives.

BISUTEX: A Grand Showcase for Fashion Jewellery and Accessory Trends

BISUTEX will present its largest edition to date on this occasion, based on the direct participation of some 430 companies, including all the leading manufacturers, importers and important international brands linked to the fashion world. This strong business response testifies to the strong appeal of this fair and the resilient nature of a sector that is mainly characterised by the ideas of innovation, quality and the value of the fashion concept.

In this respect, BISUTEX has become one of the most dynamic trade events within its field, having consolidated its position as one of the most comprehensive and representative international events for the fashion jewellery and accessory industry in existence today.

The exhibition at this edition will once again provide visitors with an extraordinary insight into the main new features on the market, constituting a highly competitive forum at which to discover an extremely wide range of different products and collections featuring the latest designs, colours, shapes and materials. For this reason, BISUTEX is the event chosen by distribution channels and points of sale all over Spain (retail trade, supermarkets, gift shops, fashion jewellery and accessory outlets, etc.) in order to promote trade activity and define their window presentations for the next few months.

BISUTEX has also become a meeting forum for different groups linked to the world of fashion, such as designers, trend opinion-leaders, stylists and other professionals interested in updating their know-how and keeping their fingers on the pulse regarding the latest trends. The fair has also become a key date in the diaries of a growing number of buyers from abroad.

IBERJOYA: An Exhibition That Speaks the Language of Fashion

A total of 387 companies will come together at this edition of IBERJOYA in order to offer members of the industry the most complete insight into the latest new features and fashion trends in the different segments that make up the exhibition at this fair. They range from exclusive jewellery creations and mass consumer jewellery items to timepieces in all their different formats (jewel-watches, sports watches, chronographs...), silverware and all kinds of solutions and services for related industries.

The considerable appeal of the exhibition presented at this fair is the result of the intensive efforts made by the fair's exhibiting companies when it comes to presenting ideas and collections that are highly innovative and offer a fresh and up-to-date image of the world of jewellery. In this sense, the items on show are packed with design appeal, colour and the latest fashion trends, factors of indisputable importance in terms of boosting consumer demand. In short, this exhibition of the first order features the participation of both veteran companies and companies that have only recently joined the event, although these new exhibitors also subscribe to the enterprising and creative spirit that characterises all participants at IBERJOYA.

All of this will be presented within a setting designed to favour trade relations and the exchange of information, a forum where visitors can discover the widest selection of jewellery items and sample the products themselves with the highest security guarantees.

International Promotion

The size of the exhibitions and the high quality of the products on show constitutes the greatest incentive for members of the trade to visit these fairs from both other parts of Spain and abroad. We might also mention the ongoing promotional campaigns abroad and Foreign Guest Programmes that the organisers of GIFTRENDS Madrid implement in collaboration with the Chamber of Commerce and Industry of Madrid, based on the advice offered by the exhibiting companies themselves. These campaigns guarantee the presence of buyers at the fair from all five continents around the world.

Giftrends Madrid, which takes place in Halls 1, 2, 3, 4, 5, 6, 7, 8, 9 and 10 at FERIA DE MADRID, will be open from 10.00 a.m. through to 8.00 p.m., except for the last day of the event (Sunday 12th September) when INTERGIFT and BISUTEX will close their doors at 6.00 p.m. and IBERJOYA will close its doors at 5.00 p.m.

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