CASA PASARELA: A FORUM FOR THE PROMOTION OF THE INTEGRAL DECORATION BUSINESS
• The contract sector will be one of the star features at this edition, based on a series of attractive, business-generating initiatives
• The fair coincides with INTERIORHOME MADRID; VETECO and PIEDRA
• At Casa Pasarela, we might highlight a series of tailor-made projects to target different visitor profiles: DOMOPARELA, ALUZZINA, ECO HABIT, ABECEDARIO and CONTR +ARQT
• For the sixth consecutive year, the most prestigious designers and manufacturers will come together at this leading forum for design.
Between 4th and 8th May Feria de Madrid hosts the staging of the sixth edition of CASA PASARELA, Design Fair for Home Trends, which is organised by IFEMA and Acción Pasarela Promotores, will bring together an exclusive selection of the most innovative ideas from the leading companies and designers throughout the world. This new edition will coincide with INTERIOR HOME, VETECO and PIEDRA, which will boost the number of visitors and turn Feria de Madrid into a grand showcase for construction, furniture and interior design. This varied and comprehensive event within the home decoration sector is set to generate a sense of synergy and create a more attractive presentation framework for visitors.
CASA PASARELA presents a completely unique forum in Spain for promoting the latest cutting-edge trends. It is a multi-sectorial showcase aimed at distributors, opinion leaders, project managers, designers, manufacturers and other professionals involved in the world of design, as well as an important promotional and marketing tool that serves the leading brands on the market. The exhibition at CASA PASARELA also provides a valuable point of reference for members of the public and the media, the latter offering widespread coverage of the products and services on show at the fair throughout the event's four-day duration.
The next edition of the fair will present a series of tailor-made projects specifically designed for different participant profiles. One of the fair's main targets will be operators within the CONTRACT sector, for whom a specific area will be set aside at CASA PASARELA where companies will have the opportunity to present their latest designs. Furthermore, the fair will provide the setting for the staging of the Second International Contract Congress, an event organised by Unex (Business Association for the Contract Sector and for the Promotion and Internationalisation of Decoration Companies) in collaboration with IFEMA. This Congress will bring together the contract operators for the hotel sector, the residential sector, the leisure industry and the tertiary sector, featuring the participation of companies from countries that are most active within this field.
The next edition of CASA PARARELA will also feature a series of projects that have been specially designed for different participant profiles, including the following: Abecederario, which will feature a selection of the leading designers, publishers, studios and schools; DomoPasarela, which is devoted to companies linked to the fields of home automation (domotics) and interior design, where visitors will come across the latest cutting-edge technologies for the home and a series of latest-generation buildings, all based on a key design input; Aluzzina, a project that responds to the needs of the lighting market and that enjoys the support of Anfalum, the Spanish Association of Lighting Manufacturers; Ecohabitat, an area designed for companies linked to the development of sustainable projects; and Contr+Arqt, for all companies linked to the contract sector and the worlds of architecture and furnishings.
An Open Door for New Designers
Under the heading of innovation, the fair will continue its project known as Abecedario, based on an approach that is favourable to up-and-coming designers. In this way, another project will be carried out namely "Low Cost Design". At this exhibition, some young professionals will propose a series of innovative ideas aimed at creating designer items that are also financially accessible, thus boosting the competitiveness of the Spanish home trends market.
Furthermore, the exhibition will also present the third edition of Ecociencia, sponsored by IDAE, the Institute for Energy Saving and Diversification, which is attached to the Spanish Department of Trade. This exhibition, which seeks to raise our levels of awareness regarding the importance of energy saving, which will bring together some ideas presented by a series of young professionals working in different areas of design, culture and the arts.
The sixth edition of CASA PASARELA will be open between 10.00 a.m. and 7.00 p.m. The event will open exclusively to members of the industry on 4th, 5th, 6th and 7th May, opening to the general public on Sunday 8th May.
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